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These first-time luxury buyers are shaping the market

December 15, 2020

Gen Z luxury buyers are the product of China’s rising middle class. But will this teenage generation become a golden ticket for luxury brands? Image credit: Shutterstock Gen Z luxury buyers are the product of China’s rising middle class. But will this teenage generation become a golden ticket for luxury brands? Image credit: Shutterstock

 

By Adina-Laura Achim

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