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Marketing

Though overshadowed by newer platforms, WeChat still a powerful purchase driver

November 3, 2021

It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock

 

By Zihao Liu

Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.

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  1. Louis Vuitton explores China for travel campaign
  2. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  3. London centers Moncler pre-fall 2025 campaign
  4. TikTok reshaping luxury buying behavior, new research finds
  5. 1stDibs appoints new chief marketing, product officer
  6. Louis Vuitton releases exclusive chocolate bar
  7. Rolex marks 47 years as official Wimbledon timekeeper
  8. New documentary offers rare look inside service culture at Mandarin Oriental
  9. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  10. Moynat opens second Paris boutique
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