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Dec. 5, 2025
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Marketing

Though overshadowed by newer platforms, WeChat still a powerful purchase driver

November 3, 2021

It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock

 

By Zihao Liu

Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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