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Through new deal, LVMH seeks direct connects to Tmall shoppers

May 23, 2024

In January 2024, U.S. jeweler Tiffany & Co. landed in Tmall's digital version of La Place Vendôme. Image credit: Alibaba Group Tmall onboarded U.S. jeweler Tiffany & Co. to its platform in January 2024, creating a digital version of France's Place Vendôme for the launch concept. Image credit: Alibaba Group


French luxury conglomerate LVMH is growing its relationship with ecommerce giant Alibaba Group.

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