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Feb. 23, 2026
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Through new deal, LVMH seeks direct connects to Tmall shoppers

May 23, 2024

In January 2024, U.S. jeweler Tiffany & Co. landed in Tmall's digital version of La Place Vendôme. Image credit: Alibaba Group Tmall onboarded U.S. jeweler Tiffany & Co. to its platform in January 2024, creating a digital version of France's Place Vendôme for the launch concept. Image credit: Alibaba Group

 

By Emily Iris Degn

French luxury conglomerate LVMH is growing its relationship with ecommerce giant Alibaba Group.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Balmain Beauty presents first prestige fragrance
  3. Burberry includes consumers in Shanghai journey with social media
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Gucci expands ‘La Famiglia’ concept to eyewear
  6. Loewe Perfumes boutique takes shape in Seoul
  7. Rolex continues support for England’s National Film and Television School
  8. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  9. Bentley commits to cutting airfreight emissions worldwide
  10. Rolls-Royce opens second Dubai showroom
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