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Marketing

Tiffany cultivates the most passion among social media users: NetBase

September 16, 2016

Fernanda Ly for Tiffany's #LoveNotLike Fernanda Ly for Tiffany's #LoveNotLike

 

By Brielle Jaekel

Luxury brands should continue to push their social media strategies to combat the pervasiveness of Amazon, as it maintains the highest mentioned brand passion, according to a report by NetBase.

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  1. Prada taps ‘Re-Nylon’ profits to resource environmental education
  2. Burberry transforms customer experiences through digital innovation
  3. Net-A-Porter celebrates escapism with summer campaign
  4. Genesis plugs GV70 in ‘No Old Thinking’ campaign
  5. Rolex Testimonees take center stage at French Open
  6. Beachy takeover from Le Bon Marché stocks luxury exclusives
  7. New marketing chief takes reins at Equinox
  8. Longines confirms appointment of new CEO
  9. Burberry ups UK living wage rates 6 months ahead of deadline
  10. Bulgari Hotels adds Tokyo property to portfolio
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