Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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KTPv6pAgQnlrkJGBWYaPjCtiw0YvNc9CKgnPDkUrUVjiuRzi+C2AQayZd39JpIRqwUn\/QRTiiBZoCxAeHmgTKZ3w4+UlXMRCgBkjzkNENP\/\/GjT5\/G8QJsFAV\/zaZeNDcisz+1eHVrym1l8At9p0Ntqhh4dMPFWmywHUqfHrtsmgvEdMLEDa8T+tLtH8l3GcTiGjRpS+l1knb7f9v8OM3aZH8\/3f8fy4FfR441IipHpY7+S5Ql8BoJ1BNMk1BuqQKNJkZPq8PmdTV4BQcBMvb3A8CWWEOX\/OckTeRvKfAQoyppljY9x5eijlthCzS1iI0Vyhv8PK2Yp+rGQcJpAP5R0TjhOz0phRQ7DwaLKFgZYpi\/jud\/dhHzdUn05E7ooKVUZm9aL+KdXDTuYzcC9EzjCiI9Upp3JH6nNX4t05VdBYRIVCFdrFoSgoZfk2smoWLz1DCEqdytFiYnNFGtsLffHcUExDklJshycU19cEnyvyR7GfRQ2d4PEmJgt9Uso6K95DXzDWXOYNuw70zaFtxaWgzM7P\/AljmbsELuNmATbdusKfiS4hmqSuwmjFZqHrV622B8tJGbCfho9MoBVSsxKBh\/uFgRNvCC2AYuQF2fnz6kgS6xo6n0LBs13n\/TsHT9qhMejwzaSXLoxXiDRDlFxAc2\/wKOKayc6rE+Lz4micv9o34r6514dlLqnPUUJN6yHddYRjZsFMB6waFbb\/YpVcGWAhIOIx5cXj6jHc+yka\/dyEqYuxauEOjEcj2kKw3KK0+VYLg9u5vdsQZkdwPd3gl2dziYBTJrOrEeR\/JDgcmcQ\/Gk4MEHfMJ1dg+NjCTxLvG8AweJ7D8HjYMhHlKzlHBFTKAJZaztS7lDtGVWOuaqydDQf2GsP7pv8aljg6PFQLrescNj0hx+sh2+\/rut9d3atvRlYnB9rkrBHn6SZoiGrVuZxMTpL1mFAak2\/vPn1nsodtEX4C+RI9WoctGOeIFaYfik4xRGaedAMRQ3QqSsQoJ02EpedNJduPfwJkT8VyO45L3ssbeKAD25hoQsKQ2dniBoO974soNtsd8QesV2MR3GIguzUyW9HB\/Cjqt3t8E2U++3D9ZqfwYunpkSz3R\/w423FHHb9+TXKoHbtOYyauer\/MKKx\/Ul073sXiSH2IYl1o\/2Jl0VE\/jWfTiAnVNHxMkv1QlwPMy9a1y57jsVPG2uE2oHDC6JVI7wmO4Ll19g75TyaeVjW3Jq9t\/qLHWAt+S6PpX\/L0EkZjt6bznaE5iOVumQl1TIkqRwH52Bk0vba\/ONbHlunWTm1CC6HcIDFUgsRDiaUM66vo+WBSzWa\/vNKE150OrHjjvQetZOzPJHHbE9C\/OscvN5TjKQmPHvKoPiptWGZGjBOU9rZzRY2t0tw+ohImj8CebqbmR\/p0pkHxyJdCkxMHO96EDTLZq4H45XkJG0wHQyMyLjYkzenyNQAH6S1ltIdu8ndsDPBju+Zc7uOkPmDjnhmeUNlL4JYzQErmNuYr9crZZhzDkdL56YLZk+bQ947GIxrJV0kY2poUEzCbSl57JsibydK0F2Fx9BIvefzTQjtqRPOOikPwvvTJhuPCWIWAgyjIhlhI46EZYdTymSzhemrhs6DyXHzZ6c84c5HF\/B4+51kbcoywszrSWj6lZKJ0iVPP28FiR\/H9Q1U915b89pbf2r3oH\/EnoRRq9yIrn1\/TgETXib3nJpFfKCLcA8Pj68Je\/Ad0p6qYN8LbicEnQ0eDpbCiQ6K\/i3zIYuAQfyLFtga0eHX5ok7Bxdp7+28JjrdP\/xUsYp41M\/eO5zv6sSm4OZ0QlUxoOw8zHtZ5+X76+8s2VVssDSsORRAD3YJk0c4zKd3bahfHjE4ViLOTPibi56L07BU3rMeLe3EZdsWigjmqsMyRGnOTOEXSTz88xaXGZPNZQFBzvF4vNiU2sW0OJL4tQ6BoxbV+YKqh1gpZVVKyGdyJkGFDRuah8P+gT2VOBarHmlBPy+YTNzsQUeCGxrHZjZzw8R8hqe95gRCY5g2S4SSksiZNoLFkxwQ25UqLjcnY6I2SmCFeIdN6AxBvxPoygJU4YN7HeuE38hG6T\/ekenEyyNMZJTut64oDv2q8J299b9Dw2fXFJdbL+wqQOymR5pp8u76HrDPOLwk4\/zW3IaKX\/tm\/nGys1eC62LVchdgDEFdfv9NzPPPIefNvrRF\/UZo3k6xiNOyylqbLE3LdNWRl76gOObxdwZehxLfeRvCRDM+7O\/fv3wFc50xEJoHjGYsqBfWQFz7nCfIR5uD+5pXHhJqzN+9YDol0Ogo\/sEqu8yurYbCfvFy6NOYmec3N6G1mWXgOshrZBImLi9F\/r9rNlf8n0qLxqLu\/V\/jMDYLw2AeDEWzFx735Eg7DYnZY7kZ3pTIhAiApKA+KIOFv0NslCk3MnW6aqO9l4709NEo\/MoEEYvb8RdArO+veFsDOoO3\/d3I02tsmqiDJNQCGV4UCG7X1om5XyDy9bpqbvqREbaIcTnn1AYGrEhn60OQEwPS5kd\/P+5oSh6PzVn8pGq06mGj6nC2P4G7IEpI3As6QdWohQQYFLHrL8q3Sem3\/WYoc+zl7YdHATYmQvnrM1tVEgFJDMikMPuPfmzRfifkgnX0UO\/XjNyiig7QbG9E6lU48MUOZo2JNHkhvLUInxTMLCQUSHW8wYow9Bc4UJbVupKhcoRcNNUhNehISI3JKFcbmRqlNiLNxZKkRlrJqEj9ZHM88g\/qnzlVq1151YvSoeRRywxgj9DuAljBYExABA\/\/Eho08yEUI2Liy3AA0aZ4RyFtu3i6KUXdbCyJCpHOKKlwKi7vIlsQ4aXYEaZpWGIYnw8IvIcDS0Zo6sI9sgewIfhDPkPxOv2hsqWZqm\/wdO0d3ZhAX7djONjfTgyzIYL7rrckkdRqtG7XviPqI0jhPYxJbU6fLfDPi\/3l3mapVCBOy0WKy\/d4TeKzzKFl5EVJ6JLRqk3FhD\/VrlKNgpthpwzF2+imcUX2nH16pkOO9EMX\/PZms0PXt7pVOM\/FzFmi7upTfwwHML380yPQ+9ndeMJZr7uLLTGTefzy7AtqkB4S7V6IVsNjr5b6QjZKxNV9ao\/eLGFXH4MScAxyiLtc2OywkmxBLxaX\/vyvAkyVDc2xK4lWdvJEhrxYB3hkajST0pKn63YL\/uo\/m0ZNyVBiPbNenOcCk75p+Rchq\/KIINStsSVdHguVJM7k4A5yCKK4CkIhrOcizadXHt2F5hZKjbeQowAJIbTescNddqzeKzecIbBuly1LJ8JaWaXdAoCzm8MZdrOmnq7QCn5N1hD284J+m41ExEmLcvn2jCcbBt+Faj7qlt2eyPNyBGd+P7G4Ftj\/ShYMs78cuJ1kJHIhYqTAE2Az5txZamVuj1dl2NH6RMTHhPmxtFtt66gb7GO+Xg3EeINVx9yDANzyLYS8idE7Xx+IWbWaIfjNlytiP3M8f6sGraDy3kJjMlxL5g0cAd85gu+\/djuvnaUE5Mjxja5vzvZMvEapTxZhS9vxSuE72a8QAcrrwecfeO2TdSxZdlAZdhSvhBPfCQiBZh0DFYEksT2WlxobiQXqz6KIvXkwcsDDfyf+G+mvTYUqguqUG8hmMhoSY0B\/gAFktgHPelISjSsAVBtItECx7TdkP7IgE8crmsY4ccCg+i9xBGoBqsQ\/9cix2sRRuGRXZQFIZipNEJaZM7MQ0NCrh+rzxilGmXwjRZ9dzfXdKmjijXt8BfSxDDAnAAR+08sLyC8mWfzQZDZM4MPPKST80RTxLoiWRbqla+2g8eT3C3vs6UI8xBnOWZp0PYBSNcqxW6H1OjZm+HAKGf0fN+cDCdK0YXdewN9DW3+EoB6CxBllMKXXJlTo02C00UaqIdWRKAv8P+hjyNsca+CltonLmJeFlaobEGSZFTW5H+4e2LSl+b74WzJkFaX5k2d55Q4Li5EMkNxRfDzN\/E8C+NGD9+ICIKSeKW\/JnBdIFVsTXvBtn3QO1imrpHzDWuWvdFVmGHY645tVqtZIzQ9aM0j3VS1p\/s2oUM9vw1P1f91lynXAQ1toFVbQ2rKVNfXs15jU5c7Toe9fo8dpzG3BgRI7Cod4EUElR\/+gfPYKPRQ4DMb8hM57naDlA4cxtBBy1iBvVHt\/7nfb6fOf9Yewfq6HyDmTRskrlO+851O1WNWt0ygLY7qrIXpBXLcFP2oHw5pSakrYhlOUEEitjFU8xBGOwAPYALvLWcvQYejI9SdpMphkjBAyIJoUJLNPStVlVWFHmgucYtRwh+jUbfWBudDzLy5xwzs5\/udRBUtS7TfVbCg\/EDS1gk8+FT6tXREsoSP13fQfaKwo6oMzmNmMB4A48HOY5eRh80JmHgYUn9pbq7ktZIGjNO8ozTCpdQmOviOPyLQdT7LcyZ+\/dqLR98ITy8zY1ci9+tOf8L7c9fkGxF8s4wsdz\/5\/1FLY2xKY5tMVgZa5dWho81YiWhWIuF5s5jiGuiRLp7vmXgaZfNOIdk1yyhs3zSHNNTCVMnbFLehh6cZrxKljpOzwXt4knvkKXSaJ4rRedzQqJHzBbZnYkD6sx1x5W8sGTFqbf7p+Iu5+QUho2Aq4o\/upWx5jXkzYsBnqfSHs\/QoWUmydAMm8wDIWZznln83rBxyyTC5yzFMBHikwTYsJStkvxx4uzIDhOktxQbQXjjxTyB4UnGcplQqCdbhkARX\/b19zU7JMqwXMALr0NtZRBWfAInxDNDG5kpl4Ux2vMau3Ol0L7gKrTfF2A+pnmdYFEOtto+OpF5sw66LxJIwlYq19RcD6OJGajcpq+YrecytkMew\/7reDS6v4vlsAd1Cs28AGHHev9sbdA8myjb+BhMPuYYyp4beEhHTAaFFFJ4ql\/APamJ3hp3g2l1ES3NJRIJwXX33J8YsCGQZruY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