Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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","iv":"872404a9c1a123865d0d8406c56e948c","s":"50ccdc67fa4fb9a2"}