Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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