Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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