Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"afb92e68962de6f1d93ca5999dd1cdb8","s":"226cba3ad46526cf"}
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