Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"4188660c18696d7aefc452f6a76f987b","s":"290ba27a614cf5ab"}
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