Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"ecd212951f2a705e1349d4b9d542658a","s":"7e39d868b3f891eb"}
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