Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"5437d3a88680236f4b6e731d29d51f3e","s":"6393dd2c94c06f75"}
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