Jewelry
May 2, 2018
Tiffany celebrates a first with multichannel campaign. Image credit: Tiffany.
By Brielle Jaekel
To start off a new direction for the U.S. jewelry brand, Tiffany & Co is taking to the streets of New York in a series of cryptic marketing pushes that dramatize its latest launch.
{"ct":"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","iv":"4af35f2a3cc8e64d82de947aff4a14c6","s":"a142b7e919275572"}
Share your thoughts. Click here