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Dec. 6, 2024
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Software and technology

Time to BeReal: engaging young consumers through the new app

August 19, 2022

BeReal harnesses the power of spontaneity and authenticity. Image credit: Getty

 

By Nora Howe

As technology progresses more rapidly than ever, new social media channels and apps continuously emerge to appease the likes of younger generations — the latest of which is BeReal.

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  1. Louis Vuitton lights up Fifth Avenue for holidays
  2. LVMH launches employee-led accessibility initiative
  3. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  4. Porsche merges golf, motors at exclusive Dubai event
  5. Global campaign from Canada Goose features archival revivals
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
  8. Balenciaga, Lamborghini share codes in fall collection
  9. BFC spotlights talent at 2024 Fashion Awards
  10. SCOPE Art Show 2024 presents dynamic programming with focus on connections
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