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Mobile

Tod’s showcases craftsmanship of luxury goods via iPad app

January 3, 2011

Tod's new iPad application

 

By Elizabeth Zelesny

Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.

The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.

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