Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"b4384b0b1d811c20b146dedfa535ad74","s":"45d06ad971461373"}