Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"7cf368b617fff1db6f8c17a667b63bb0","s":"1f8a0efefedd8154"}