Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"e772ef13a210c99590f1eb6127bb2a23","s":"d03409244268f724"}