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Multichannel

Tod’s adds humorous twist to social video

April 9, 2015

Tod's Cape Bag Tod's Cape Bag

 

By Nancy Buckley

Italian apparel and accessories label Tod’s is taking a whimsical approach to advertise its spring/summer 2015 handbag by focusing on the type of woman who may carry the Cape.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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