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Multichannel

Tod’s adds humorous twist to social video

April 9, 2015

Tod's Cape Bag Tod's Cape Bag

 

By Nancy Buckley

Italian apparel and accessories label Tod’s is taking a whimsical approach to advertise its spring/summer 2015 handbag by focusing on the type of woman who may carry the Cape.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
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  4. US lowers tariff on Swiss imports to 15pc
  5. JW Marriott, Flamingo Estate roll out new wellness experiences
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Chanel unleashes ‘From Dream to Reality’
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  10. Luxury brands broaden definition of love in Valentine’s promotions
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