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Apparel and accessories

Tod’s blends UGC, branded content in multichannel series

May 28, 2019

Katrin Thormann rides around New York in her Tod's. Image credit: Tod's

 

By Brielle Jaekel

Italian fashion brand Tod’s is lending support to consumers who let their feet do the wandering in a new adventurous series that blends influencer and user-generated content.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Trust and transparency: The new sustainability currency for luxury
  6. CFDA bans fur from New York Fashion Week
  7. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  8. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  9. Happy Thanksgiving!
  10. Gucci offers consumers stylish avatars in gaming collaboration
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