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Apparel and accessories

Tod’s blends UGC, branded content in multichannel series

May 28, 2019

Katrin Thormann rides around New York in her Tod's. Image credit: Tod's

 

By Brielle Jaekel

Italian fashion brand Tod’s is lending support to consumers who let their feet do the wandering in a new adventurous series that blends influencer and user-generated content.

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  1. Marriott’s Luxury Group launches artist residency program
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  3. Sephora teams with F1 Academy
  4. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  5. Park Hyatt crosses into London’s residential market
  6. Kering consolidates jewelry houses into new division
  7. Lamborghini launches exclusive activation in Fortnite
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Saks Global draws additional funds from $1.75B bankruptcy financing package
  10. Loewe presents creative directors’ debut collection at Bergdorf Goodman
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