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Multichannel

Top 10 luxury brand multichannel efforts of Q2

July 1, 2016

Alicia Vikander, W magazine April 2015 Alicia Vikander, W magazine April 2015

 

By Forrest Cardamenis

Van Cleef & Arpels missing brooch 185As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility.

It is not enough to silo marketing efforts into individual channels and hope that consumers will see them; instead, campaigns must span a wide range to allow consumers a fuller picture of the brand. Recent multichannel efforts often saw brands interacting directly with the consumer hoping to integrate themselves into her life, while others sought more creative ways to simply share news.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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