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Top 10 social media luxury marketers of 2011

December 28, 2011

 

By Rachel Lamb

It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests, but some marketers are just on another level.

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  1. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  2. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  3. Saks Global closing most Fifth Avenue Club suite locations
  4. LuxExperience net sales up 1.1pc
  5. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  6. Nobu to enter Maldives with hotel, restaurant, residences
  7. Louis Vuitton flagship lands in Beijing
  8. McLaren adds to pint-sized Ride-On collection
  9. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  10. Gucci studies connection in spring/summer 2025 campaign
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