Blog
August 14, 2017
Omega recruited Sergio Garcia for a short film in support of the PGA Championship. Image credit: Omega
By Danny Parisi
Luxury brands are beginning to rev up their relationship with sports in anticipation of a number of upcoming events that attract the wealthy.
{"ct":"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","iv":"4eedae761ff48c9fbde92b026f5cd92c","s":"ed083f352c213afd"}
Share your thoughts. Click here