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April 11, 2026
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  5. Louis Vuitton announces Regeneration 2030
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Blog

Top 5 brand moments from last week

August 14, 2017

Omega recruited Sergio Garcia for a short film in support of the PGA Championship. Image credit: Omega

 

By Danny Parisi

Luxury brands are beginning to rev up their relationship with sports in anticipation of a number of upcoming events that attract the wealthy.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Subscribe now: $12 for 12 weeks
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