Blog
December 4, 2017
Maserati has appointed Accenture Interactive as its global experience agency. Image credit: Maserati
By Staff reports
As millennials continue to grow into the main force of consumers for luxury, auto brands are beginning to shift marketing tactics to better reflect this changing of demographics.
{"ct":"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","iv":"2918a89bc15f57613df08d8b3b28cea0","s":"37970309a917a48e"}
Share your thoughts. Click here