Blog
December 4, 2017
Maserati has appointed Accenture Interactive as its global experience agency. Image credit: Maserati
By Staff reports
As millennials continue to grow into the main force of consumers for luxury, auto brands are beginning to shift marketing tactics to better reflect this changing of demographics.
{"ct":"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","iv":"a4b8bc5ff6b6685443c3651521f4b5d3","s":"5c6d783d32b4c6d5"}
Share your thoughts. Click here