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April 9, 2026
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Blog

Top 5 brand moments from last week

December 4, 2017

Maserati has appointed Accenture Interactive as its global experience agency. Image credit: Maserati

 

By Staff reports

As millennials continue to grow into the main force of consumers for luxury, auto brands are beginning to shift marketing tactics to better reflect this changing of demographics.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Gigi Hadid fronts new leather goods campaign from Miu Miu
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Schiaparelli begins Harrods takeover
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Global secondhand market to hit $393B by 2030: ThredUp
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62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
Gigi Hadid fronts new leather goods campaign from Miu Miu
Schiaparelli begins Harrods takeover