Luxury Daily
The authority in luxury news.
  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Burberry crowns student winner of Reimagining Materials competition
  6. ‘Peninsula Time’ platformed in dedicated campaign film
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Aman unveils plans for first ranch retreat in Texas Hill Country
  9. Proceeds from new Prada collection to fund artisan training in India
  10. Blancpain opens submissions for 2026 Imaginist Literary Prize
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Blog

Top 5 brand moments from last week

December 4, 2017

Maserati has appointed Accenture Interactive as its global experience agency. Image credit: Maserati

 

By Staff reports

As millennials continue to grow into the main force of consumers for luxury, auto brands are beginning to shift marketing tactics to better reflect this changing of demographics.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Burberry crowns student winner of Reimagining Materials competition
  6. ‘Peninsula Time’ platformed in dedicated campaign film
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Aman unveils plans for first ranch retreat in Texas Hill Country
  9. Proceeds from new Prada collection to fund artisan training in India
  10. Blancpain opens submissions for 2026 Imaginist Literary Prize
VIDEOS
More Videos

MORE IN Blog
Top 5 holiday brand efforts of 2021
Top 5 holiday marketing efforts of 2019
Top 5 brand moments from last week
Top 5 brand moments from last week
Top 5 brand moments from last week
Top 5 brand moments from last week



RECENT ARTICLES
Vacheron Constantin unveils four Louvre-inspired Métiers d’Art timepieces
Dior traces fashion heritage at SCAD FASH Museum
‘Peninsula Time’ platformed in dedicated campaign film

Blancpain opens submissions for 2026 Imaginist Literary Prize
Luxury Unfiltered: Luxury’s listening problem is worse than the industry thinks
Proceeds from new Prada collection to fund artisan training in India