Blog
January 29, 2018
Gucci is dressing Elton John for his final tour. Image courtesy of Gucci, image by David LaChapelle
By Staff reports
Luxury brands are learning to take themes such as influencers and technology in marketing and take them to the next level in hopes to wow affluents and stand out from the noise.
{"ct":"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","iv":"5e0aab8731275a0d98dabeb4a6338d20","s":"4d7a748f84f7b4bf"}
Share your thoughts. Click here