Blog
December 15, 2014
Elfridge and the Enchanted Forest character
By Nancy Buckley
Engaging consumers with social campaigns and technology will likely allow brands to stand out among their competitors as consumers look to gain a deeper understanding of their favorite brands.
{"ct":"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","iv":"fe19db56c9b4dbde2327b45b6f605080","s":"d4a4c24ea48281cc"}
Share your thoughts. Click here