Blog
July 16, 2018
Gucci's AR app. Image Credit: Gucci
By Staff reports
Storytelling, digital initiatives and in-store events are some of the many ways luxury marketers are exhibiting their branding on the world.
{"ct":"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","iv":"8241249998349362ddfa03973457548a","s":"b6c88847c2a7afc9"}
Share your thoughts. Click here