Blog
July 16, 2018
Gucci's AR app. Image Credit: Gucci
By Staff reports
Storytelling, digital initiatives and in-store events are some of the many ways luxury marketers are exhibiting their branding on the world.
{"ct":"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","iv":"38aa93353b062f7889e527facd6d3226","s":"6881680dbfd7a633"}
Share your thoughts. Click here