Blog
July 16, 2018
Gucci's AR app. Image Credit: Gucci
By Staff reports
Storytelling, digital initiatives and in-store events are some of the many ways luxury marketers are exhibiting their branding on the world.
{"ct":"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","iv":"65745cc56f55de6c37f9ba56b31d8b4a","s":"49b7f87f7fc2b2f2"}
Share your thoughts. Click here