Blog
July 30, 2018
Gucci looks to Faye Dunaway and SoKo. Image credit: Gucci
By Staff reports
Luxury marketers are leveraging influencers in unique ways on a variety of channels.
{"ct":"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","iv":"722f608bbceb516aec1a1ef592d00b7b","s":"321a110e4d7960b2"}
Share your thoughts. Click here