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Aug. 22, 2019
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Blog

Top 5 brand moments from last week

September 24, 2018

Gucci starts its beauty Instagram account with works of art. Image credit: Gucci/Baert Gallery

 

By Staff reports

Luxury brands leveraged modern marketing tactics to get their points across this week, whether taking to social media or hacking a publication.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  8. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  9. Service, entertainment – not technology – shaping retail’s future
  10. Chinese customer is most demanding: DLG event keynoter
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