Blog
November 5, 2018
Hermès is following the travels of Marie. Image credit: Hermès
By Staff reports
Celebrity clout and film ties are two strategies often embraced by luxury marketers as they look to position their brands with well-known figures or entertainment.
{"ct":"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","iv":"488c6a578f07bcef2747e744fcd9aafb","s":"a092cbd38378da50"}
Share your thoughts. Click here