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Blog

Top 5 brand moments from last week

November 5, 2018

Hermès is following the travels of Marie. Image credit: Hermès

 

By Staff reports

Celebrity clout and film ties are two strategies often embraced by luxury marketers as they look to position their brands with well-known figures or entertainment.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Dior traces fashion heritage at SCAD FASH Museum
  7. Luxury brands launch crossover ambitions at Milan Design Week
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Boss teams up with Ligne Roset for tailored Togo edition
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