Blog
April 1, 2019
The Mercedes In-Car Gaming Challenge aims to up entertainment in vehicles. Image courtesy of Daimler
By Staff reports
As luxury continues to lean more towards experiences, marketers are launching partnerships and brand extensions aimed at connecting with consumers in immersive ways.
{"ct":"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","iv":"0d57c43b9e6ac81dc834ca09a259a60c","s":"da9112c23d9ea3e8"}
Share your thoughts. Click here