Blog
April 1, 2019
The Mercedes In-Car Gaming Challenge aims to up entertainment in vehicles. Image courtesy of Daimler
By Staff reports
As luxury continues to lean more towards experiences, marketers are launching partnerships and brand extensions aimed at connecting with consumers in immersive ways.
{"ct":"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","iv":"e2df318deec34fc60d8e21df67a418dd","s":"0b4c9ade22a00d0e"}
Share your thoughts. Click here