Blog
April 1, 2019
The Mercedes In-Car Gaming Challenge aims to up entertainment in vehicles. Image courtesy of Daimler
By Staff reports
As luxury continues to lean more towards experiences, marketers are launching partnerships and brand extensions aimed at connecting with consumers in immersive ways.
{"ct":"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","iv":"ffd50cac56291ea2b28525b28d9262b0","s":"b8d6f076019feb02"}
Share your thoughts. Click here