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April 17, 2026
  1. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  2. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
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Blog

Top 5 brand moments from last week

February 2, 2015

Mulberry spring/summer 2015 campaign image Mulberry spring/summer 2015 campaign image

 

By Kay Sorin

Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.

From campaigns to end domestic violence to viral videos encouraging environmentalism, brands were eager to communicate captivating marketing strategies with some using quirky butlers and celebrities and others taking advantage of popular mobile applications and Web sites. All were able to find a unique way to express their various messages.

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  1. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  2. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  3. Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. Lamborghini celebrates national ‘Made in Italy’ Day
  6. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  7. Gucci revisits ‘The Art of Silk’
  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  9. Pedro Pascal joins Chanel as house ambassador
  10. First-quarter revenue at Kering drops 6pc
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RECENT ARTICLES
The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls

Gucci revisits ‘The Art of Silk’
Lamborghini celebrates national ‘Made in Italy’ Day
First-quarter revenue at Kering drops 6pc