Blog
August 5, 2019
Gucci's Mémoire d'Une Odeur campaign. Image courtesy of Coty
By Staff reports
Luxury brands are speaking to younger generations' values and interests through initiatives that focus on activism and adventure.
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","iv":"60b88a6590642c60c22033bc89384aa4","s":"b47d65a0443e319c"}
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