Blog
May 4, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Joe McCarthy
Familiar concepts were challenged by brands across categories.
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","iv":"a751c2ea3e843b5b41a15a22b6b3fb73","s":"52d08823b2f6335b"}
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