Blog
May 4, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Joe McCarthy
Familiar concepts were challenged by brands across categories.
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","iv":"38305d1d1a42e16eb5ecf8fe04c0dd19","s":"74ddfc14b36567f7"}
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