Blog
May 4, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Joe McCarthy
Familiar concepts were challenged by brands across categories.
{"ct":"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","iv":"54979eb18abe1bdf5a1571aee982435f","s":"666c5a34b1421c63"}
Share your thoughts. Click here