Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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LoHxVlWyUnvXfkl89FgBjcS\/1Uj14iwOwlnD5Y+BKw8Sl8dBhmjINd4fWHadTebNnDNs6qOAhjYjTOmjdJtOjF\/H4f7WDmyT3C4HNHRYAJJgjm7OuKDKHHMIKI3qiUr3CXqMu3c+jXE\/ebTpMAqiqYgT6R7JW+BmCnZOdiWZtl\/IrlXBmgdm0cXNet796hje0Kpugg9MuYgvT64LI2kLk83OYtcN\/kHlsU5IIvJ4Cgg8LHaP6MDz4Yp\/TUaRwKukRNZoS1p7sB+VFJjnhYuIKCsN8PhA8Int2TQcb13xiO6sCrflrxtGfoAZTPwXmdamhMJVohTAMr6Tzm4ZLAq3BIdekbqflaWB+dMtC+rClRd6m6wuGX\/CeLug0uuM3pP5oSQeK2ko2gBjllg\/u6x1CuF7Wnpb6kAKu7NWfjAemSrVyfYLqeymbn5mUhpbHTxol4Xq4I0NsfyqsVdnlW2JLygBGl6PTai8Y\/e1PVy55LhYDJp44XjQmeJHAfGqDW7iUsGQj1JPi3YOl7OTIalvCnI2N8S5A\/ZI+GSsBVNl6Fkvg41NHXgW\/UKJ5Q86JG8Njf6uR66ItW1agzKdV9\/Xs7Jj94gu0myYbJnYLX\/kCsLHejdxJ0QdRhflaAhAnDDBb\/Atnoe55yt7In3bcCrPacQ9K8Arp300GeD3Rl0R+v0aNYyy5uddHLFTC2qvLe2sLY7fOgmWAHrqaKv2iob+hmWNKfjOn6H2S9bZo+MQeLmSQuoEMfrGF2U1alEUj386VV7HGdgFqk9pto7EkGe9zcIA\/qUE8H6Zqh1eF1QsCGb+jn7NrUNuFviI2pQpndZPF4pCpihMrfPtZXA50kCSXvabwCmji7DKbZ5d0PY2JMNEwfh8Lxes0RWWeDLB2l6vSVwhXX3mQJvWW+wM8gofTgVXDtg0m5aQQy9nQLeCI9J8m1SXjt1HKxUeqVAG+U71AKAbLU7B6vth4SsGx8UJ4kpI1qGbAKc1uF0\/dUpQzDP8Z997HTDZU1+HKRXJjKiSN9Z9nhTmOLXrIJJ+0djVYo7v2rfruwBt754RCIhW+JmqQtAqS9lrkVgmLb8l4bkBzuXcWDwKdxQ\/ru0AoYOG1z+41\/5C5GLd6aLmUYPr2ayNuXuaYGiq9+TC1pkF2NwLIR6lk+hAJGQ1JpeVllwZ7N0rlyhOb3XN4j4oEBaNbYiXZxFWQ\/d04U\/+cLR3YKf7l9vIUOKUgv85RQxUVUO6Co8X5oTDjyP+7JgJnT4BBMW2VL2mz6WGi8O0Kdtr7dcVRslQFG0Uqp3T0SwyXKLw+Qf7nmAhj8LrQxMCnAinM8ivVg036jZKTq\/K7BmUj1W6N5JyDEd5tU\/Ad9hXbCsD4butbgVAFLp4tIE+uWBHY1QCvtYmfbuz2lV3riTwTkSX4ra+akeTS+tIrDiveK8rBX2XKUnB+5rEpwZl8Z9cu0V2U6J9AxmWmUNoisovKIxifAugvhvcivlwl3tA0K2T\/szhIiq74vTXlIq+Tc3OxZW4rjpI6RVdtt72EgWQB3ysv3o3Z8xq4ujtEo+ZR34QRAlnBxe\/qIsH8eNLVXIx0mYXjWnTfIXkOms\/DziPpVmd3IN3KCdWgJL847b0ZlHsOyWfei+\/CBWbSspamUH03rwBE65GmGcVPsyxRSVk0frx5zdg5eqdxd00BgijTbRYx0d3B\/Odf2+amEVTJp8dGY7Gb6w4Qyi0yRx+j9Fmh3FkqfWRyl9o7KVdf7kBJg5rfqsCwMHsjoW+6HtFn5sSlsqzFpAoxv4guG+h\/irqKI5WjxeJhwv\/w8Ls7GCwCO0\/zua4i2qhrR1GnfVH3ZNWO0\/qIYxf2cQuRVHxnLRnNb8d\/ysKqBcZ7MuFvJP8ORkJuH8bTWiRyP24NccnJedVUs9IZXK5vI0hqyMDJb9T0XS5+LAI\/3cQ2Zn78OkEstCBa5GSliK+Px8N3\/7pqKThFNGwffsHQ4YpHbKzVVJwwI1bHmFH62kTZ+\/iEPHFdnlNsE4CLM8z28ISZCIE0xx9OgXJyP6H+d0o0RT4S5fOS0ZBKAMUUC6icdlGplqKK8TbwVF75mpcG7y7TPw==","iv":"6417d10003e5a22118fc39ddbd9a11c5","s":"636e6d90dbb69fcc"}
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