Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"2aa585fb0e90bb23783dc17b70651d7c","s":"7b7978331375e3c5"}
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