Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"9bc0e2c91f69a4b13baf35bb6e04e8bb","s":"dd577c97faadff3d"}
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