Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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5v\/QvIJTE5VYOpw2i3co8rwx6i4auA6ax4fHDBUl1LzG8ML4zgawW0wAJxBXNybcTThEN1e1ZxwtRSKnS34PHHgQELLmUrxJsXZz8PN9NAXISPb3Ku1xrQhOo1E6nI3EjWPpOszeOhAR9a+MsVMZeKrICQ5o1ah9qXNBmw5LREz9wPcClJ4m7qQ\/kZ6D8rx1TK1gYuqcvDyAgnFZHj3U4yan3kYPj+PDHrf66UxJodck7U5UhAuKp4ctum2sL3y8+UwKG9+C\/kExSsfD7E1n3Aa6ZUO79eT7offqEGqckVTk0cZ8n8QvKyNDj7FimobU\/LgtbLSrkDsXpjl3z1RjPiahG2QfDr6tjmEq0UYdr3cuiHMvwbcGE2yzhngNBJe9FWIJINQqEPqRmlbtilNlQLi7f32iZBRQL776sxK5YRM5vib08YY2QthLyANg9jJZGyzQVMpss4itbIYLaV5e1fiSpxK+\/fInnYrm8ovJlzQiSLb6ftMdJDwasNcLMo8IALOIisEeWLawt5OI8PnXSWHEuJQ0UVFUI+21Wzf4es9l3IWbvUJbJPkTRglqOVus1x\/f6XNJwwLcOTxaYYpqlBnKlNstGcIoidxYZQTRH3n6tEAq6VSOnWuERwEpyIpX0iJI6YWOii4SY9Cw2hKQaN5Zm2fR5wPC3Z16\/eSCM9nfsZX49Xo5zVZmdtXxtEa1DOZ8ZTfXIjRCeHXuHfRsMJl4\/G8xT92XqySggRiOLUQGmmQutRFWaash+AsMG+NbyE+t8ok0Hf4VHRBMW2En2zT1mw4eHQmC7pjFUolhHkrD2ST7C+5xAtKh2aI20oPeJ\/uJhKb9MFm3o\/LAAEjBCmFi933\/rsMcMoyhJbfmkO4fNamQDfqAIwUwURhGiW57Wv9nVzW5YvXLb\/CDFkg0aNdEvT+jS9e3glMroGWKi0KBNoVI2crR7FgACBno3HG\/VQ7TcbYJZ6EHZwYH6iVoY\/IcZ9jCNTo+ROEFea0Dcbj42jKJeM2Fcj\/liK9rpM4SHkHW8aKzfhjDCeNJ382nfV4yQgqlv5gj4GnB+nvJBYO13IXpDbMcQ856Qkat034RWm\/aKmPTtn+1kBxannLSGPvgzyuxRFKH9lx49VTSKXuFlWJDEYharRWALjRlQi\/oEDfCOJdLUknzcH0BP43YtAZ+VP3GiG9ZbPiPWscwEB5vIg9cbrQOzyKPlG2ftOVaInp2Oe\/gAca7\/+RPIdeYMtwXwKKDhKmz4wSqD05ifz4HyFVMmG+2m\/HbCFKButSkahVcuGNiv9SvP+5ok\/cbk8SDEK2Hgrz1OopGUeum2lhPeFG8sfluRQ6CxGm5x2e5ijao9wrJlV7fJJzTOstNoB1G96Fkt6Mx8VTEq2IyHWLgAypXW8G2daQbmnnmA6QF9isBa0B4KSda5tpBqZ5fAt8UmpIjDvFySGPs1yfB+c67M6HBd1ZoFA3NZEQbcYEff+13olp114GELkkkf9gvSdtL+uqqfzoO5Z4KuFvK73elsp7NMbrr8i85hQoUJRq3TfPMQJFq02oohilZ0fYWsqjsVoXP8xR1gNE\/j4GmHfE0xfYA+VTxCsXnUr01dXVQlODlzpY4xZQX+OUrbRAPdj5lwGXVNIPtDpRjbeIS5ukov4ELHeR1Wzn7sUi5urIP+I8\/4kvsNg\/quymKocCuAeXB5uUtz2gM\/54nckRHKGMDSPgmzP43NY6qujVErIU97FuTlw2uGbrtaLeTQ87MSEIPhsR6BQyTFK04TtY3+gLMqNn6XVb2ufpVuT7bceaJErk5k6o7DHjTn9NCt57iyItuLsr6Bp8vuiR9B0gIkj8K4jdcxuQg72ZO9QKhMS\/d1YV2ld8fCDAiJEsOcs6PtDQPfywj1h62RQYS9hdPdmKZaJ0QK9uJ7IDbQSPUu0\/Bu6G0QG9x4T7r8gfs1S\/mRWt9gzinC\/qD9Vk1aohnQwnHCNZIsvflaTkcLUY9vDCP6cq9IGhJ0wrHAO19ExRnSA5qmNz7AWl0RpCeen82xvrShrF0D1extTFWknW2qPv7XEDZXqUdCMjVZOsoTjU6OJsHj9JQfP9w==","iv":"2ede19373ecb9ff81b08a6c9c4e5dca1","s":"50ef802a701c824d"}
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