Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"fcbd8e25fd37d854aa433012be31a761","s":"cfe074b76955d599"}
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