Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"ebad129f3f437ce125837637370fe900","s":"736452dd6c09af5b"}
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