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Feb. 27, 2026
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Marketing

Top luxury campaigns of 2024: Chanel, ‘See you at 5’

January 13, 2025

Ms. Robbie is captured by French photographer Karim Sadli. Image credit: Chanel Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  3. Rolex Awards welcomes 50th laureate class
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  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. SCAD lands $10M jewelry program endowment
  7. Christian Louboutin delivers striking summer 2026 campaign
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  9. Rolls-Royce drops in at Oberoi Concours d’Elegance
  10. Jumeirah scripts hospitality story in ‘Our Flame’
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SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton