Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"03291775655d33950d5e0b22f1d5e786","s":"e190aec7eabf25cd"}
Share your thoughts. Click here