Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"343dd88d8aefcd9fafb8e279675c2bd7","s":"aef6b8e730f029f7"}
Share your thoughts. Click here