Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"f9f04f6965b488f488ba43226c7d358b","s":"22140949f3f07717"}
Share your thoughts. Click here