Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"e7b2892a06aa2f3e7c4bf62b830a5766","s":"5ce64844f5472e63"}
Share your thoughts. Click here