Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"10135e1a6f0132065ad21aa6ab953927","s":"7c2d200d8a7414ec"}
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