Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"b1ce1b425387b133a336030f7b5746a8","s":"37c7760bd6add4be"}
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