Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"81c094b3b1159b0f212a70aa23e7ee12","s":"7b07a4ac39e99974"}
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