Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"4b6ea9c8564bdecb89f2979f6d4aca9f","s":"8ebfe77424b88d43"}
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