Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"f550c5c616474f7ae6e30fed7c37d96e","s":"5c78aaba33c51f3c"}
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