Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"233c9f02f2bced937e9a523be297ef6d","s":"035dee058fd855a7"}
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