Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"cda173a1dd0dd5ecfbabdfef1e0de679","s":"2446e912c122007a"}
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