Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"299f52e4f36aac73d3bc84c176ddcc47","s":"46d5c28f6da14858"}
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