Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
{"ct":"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","iv":"dd750515b016841f27ef0843d22ce5be","s":"bb5146a3e9c995ea"}
Share your thoughts. Click here