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Multichannel

Trump Hotel Collection encourages lavish lifestyle through Live the Life campaign

February 8, 2012

 

By Rachel Lamb

Trump Hotel Collection is looking to reach more consumers through a multichannel campaign called Live the Life and is marketing its efforts through a new lifestyle Web site.

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  1. Luxury Unfiltered: The psychology of service fatigue, and why luxury clients disengage
  2. Vestiaire Collective partners with luxury hotels to offer shoppers perks
  3. Actresses Emma Stone, Hoyeon set fall/winter styles from Louis Vuitton in motion
  4. Loro Piana faces judicial labor probe
  5. Mercedes-Benz fuses heritage, high tech at Studio Odeonsplatz
  6. Estée Lauder Companies fills new chief digital, marketing role
  7. Chinese actress Zhang Ziyi tapped to represent Jaeger-LeCoultre
  8. Richemont ends quarter with 6pc sales surge
  9. Singapore, London top list of world’s most expensive cities for high-net-worth lifestyles: Julius Baer
  10. Valentino Beauty, Nobu Hotels circle back on summer pop-up
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