Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"81c660b202e9d0d82afe0d30fabae88c","s":"2720afb2a335f472"}
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