Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"ea7b104f694918a141cd45f5df08cf87","s":"5a7cf9e04430c3c9"}
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