Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"303f8000ca6e15226d2bb360805c06bc","s":"ef47413701554454"}
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