Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"a227219ee20a0a770d6e102d96c66f22","s":"9cd5a756b766416d"}
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