Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
{"ct":"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","iv":"f462fd3353186799fe46761b6378b409","s":"e1377bb81851c75a"}
Share your thoughts. Click here