Marketing
August 12, 2022
Specific UGC content packs quite the punch in terms of getting sales. Image credit: Treasure Data
By Katie Tamola
User-generated content can contribute to a mammoth return on investment (ROI), according to a new report from ratings and review provider Bazaarvoice.
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","iv":"a9dc53635527f77fac52fb903e7dd93a","s":"244d70eed0bbe7f8"}
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