Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"431403bf02c1d8f53e70433b3c51fdce","s":"d126ae68fd8d62b0"}
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