Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"ccc166e1831ccd820c9d6611e8906de9","s":"85d542a00f0995cc"}
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