Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"f0f158b970a117cca1a8c2fae6f15642","s":"5cf4db851d22c58f"}
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