Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"075f48c9db54e1a4a1bf53a0506a5070","s":"255753b2bce5adad"}
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