Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"a51422c332d2593c6054526c309e6a5b","s":"59d072cff7daf41e"}
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