Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"b051f0aa2d2ceb0953f6e521e9090566","s":"1ec8d6454ed26584"}
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