Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"ab912d479483e8e1f3301d03e29d2948","s":"d0d3f79907e131c0"}
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