Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"2ef7cd9b17ae4cdd7f1628089a64b519","s":"83436db4313dd257"}
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