Luxury Daily
World’s leading luxury business publication
March 6, 2021
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. WeChat cannot be overlooked by luxury brands in China
  3. Estée Lauder shares fresh spring romance in fragrance effort
  4. Chairish showcases offerings in colorful, rhythmic campaign
  5. HBC splits Saks ecommerce, stores into separate businesses
  6. Estée Lauder establishes new diversity, racial equity division
  7. L’Oréal adopts ‘green science’ business approach
  8. Day’s wrap: Estée Lauder, L’Oréal, UK tariff lift, Bloomingdale’s, Yu Prize
  9. Is China killing off its “Little Fresh Meat”?
  10. Dior goes for gold with flashy J'adore campaign
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Marketing

Understanding the power of luxury’s iconic products

January 25, 2021

A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock

 

By Erwan Rambourg

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. WeChat cannot be overlooked by luxury brands in China
  3. Estée Lauder shares fresh spring romance in fragrance effort
  4. Chairish showcases offerings in colorful, rhythmic campaign
  5. HBC splits Saks ecommerce, stores into separate businesses
  6. Estée Lauder establishes new diversity, racial equity division
  7. L’Oréal adopts ‘green science’ business approach
  8. Day’s wrap: Estée Lauder, L’Oréal, UK tariff lift, Bloomingdale’s, Yu Prize
  9. Is China killing off its “Little Fresh Meat”?
  10. Dior goes for gold with flashy J'adore campaign
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