Marketing
January 25, 2021
A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
{"ct":"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","iv":"e366115985c0a787b11aefcc88485042","s":"1ca432a5cc2046c3"}
Share your thoughts. Click here