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Jan. 18, 2019
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Multichannel

Versace embeds instant ecommerce in runway show livestream

September 12, 2014

Look from Anthony Vaccarello Versus Versace show Look from Anthony Vaccarello Versus Versace show

 

By Sarah Jones

Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.

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  1. Millennials - Luxury Memo special report
  2. Sharing economy helps rather than hurts luxury brands
  3. Millennials - Luxury Memo special report
  4. Combat discount-driven retail with exclusivity, perks
  5. Day's wrap: omnichannel retail, Mandarin Oriental, yacht app, LVMH, John Varvatos and Rolls-Royce
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  8. Real estate firms turning to digital, personal touches to compete for buyers
  9. Future of marketing is not big data, it is big understanding: Facebook exec
  10. LVMH, Rihanna team up for luxury fashion line
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