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Multichannel

Versace embeds instant ecommerce in runway show livestream

September 12, 2014

Look from Anthony Vaccarello Versus Versace show Look from Anthony Vaccarello Versus Versace show

 

By Sarah Jones

Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.

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  1. YSL Beauty enlists actor Austin Butler as face of new fragrance
  2. Marc Jacobs embraces joy for fall/winter 2025
  3. Caleres closes Stuart Weitzman deal, promotes SVP to brand president
  4. Armani faces $4M fine from Italian Competition Authority
  5. Aeffe appoints former Ferragamo, Burberry CEO to board of directors
  6. Actor Tom Holland reps Prada Beauty as global ambassador
  7. Prada taps Kendall Jenner for fall/winter campaign
  8. Miu Miu reclaims top Lyst Index spot from Loewe
  9. Ralph Lauren boasts most successful seamless omnichannel experience: report
  10. Fairmont celebrates International Dog Day around the globe
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