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Retail

Video commerce offers brands new channels to sell to consumers

August 5, 2020

Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop

 

By Dianna Dilworth

As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. Dior, Rizzoli to release book on Lady Art project
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Dior dives into French Riviera with escapist fragrance
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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