Retail
August 5, 2020
Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop
By Dianna Dilworth
As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.
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Jp1HmBl3J9UxpxbT9beOxIS8asNRkuQKT+3r1beaV3eaIGooriuIBy+LDHF8Z3mOkER8JkWgBjJXXwmoUR5SutaHBgkriwnDdtwasxM46uqWnPlfPFPREAvCaH+OCblw+i3pYVvF46gx+9eb1sBJQTI+0T0XrgTaXl4IPVAZcXY\/aWBP1Av0cTSYg6j4dyoVcO3UoP+Axu2euMPsR\/5zFPa5npM\/d2NsSTp3atc7U7MYxLdEWb5monA63qn89hsRRbraCvw\/EkxjhK9PKYJ4OerXDK14NLVajRFwm6KncSgHe7UfGr6vwxCo9Xl9DPXw7LQWWWiQYy\/Bh0ILCCG844e+BXu+hk\/RjTxjEOoSjkN42cKZaFfka936ygCEcNl\/xtMxcIkSfOxW1\/Cb0CFe0ONqhDW8A6smhAeJHSfmIcQ6ink8OBbDhDpkBWe0kZ1K7Bxhrrxj9w2pYub0b3DQ0rMQ93M\/13f1k7gH1YVOs8xl\/P4DoOHCDQUTtusWyTW\/BF6fK0ftcqMY5hHSX68Bjsvx9DLYS6968BM6gQAVuisKcuJIdIZONw7FcCO0sF0+FY7CzQy8kgKMqTTYI7+saUw\/EkOOWDOrux2r68Eh6qylY3+kkHZ9V+4s9tM1xksqrfNFfZr8\/LTUoIFZN7dtOZMHTxa75WcykraPBWe1nNzl4r4ODZK\/C+aBuIg62LbuqKv1qs9ZNbMySN6aFBehD+2RRv3aGo\/in7Hng+qQrN+QkN69ZLkxuQYpuiDmFfe04eKMjd7\/aLhNz8pFs1ss6Av9sIPUtyMNieUYyqw3EFSMZCTkyJvjEhVgUgX1pzKQ\/46kTD4KiiKQbNuZTAJAvFqtkwZvVbC7VpbTwejs7REsD3XipLvujBjxI6C7\/ER4bOqo3iwVpNOBb0XbYLjLrsjX9cbQDv7HTeYijhFhLo7j07Q8KIcCUZtqPBEjD158e4fRTzaZL4Khkliwh8UJrPwYN8R3ipiaiwrzoA+n77S7rwCkt++jYWNfK0Zvy1jbiKT1thZdeOj7pXUK1L4lDC8FLRdyYKNQMJwxEh7Uttyb3AGZfjvDYp6vf+VrEQ6gblBkybsbDx\/IvoCmZMnLIelYYwoT4CaQap5TlegD6EouJjH9vrFQ3lKU\/67yNH6Vibd3Q199xECb9IxE+XnrC7TNGDuNRtbt6G3kkftuwaIj6VbwspatD\/YsjsjkSTBsRWuYbghIobjxlvnWqC3jEerD7g290nGw0zpCX86ikH3d5iWmG\/X9yUPEn\/C5B\/mEGwlQBe13nGg4mgs+xmEw8U7WAz8KpW1GgXhFuQFmwQG1s7d\/n0HohSZZlU7kk0ZjhyyyWRfuY\/dGEyV4HqgW3HIoHk8r7XZDxPXKMBRsGylvwCdjddd0qsf4YPqwlVPj76VRJMzwLwJ3w6Zk5iEFz16cjYlkBaqOI5IrInbHpEuWPeA94o448KEpLq5qp1PYVmdIS+FbbvZ6cRdQH3LteRf8a4N4XENkXeVbFjOFyQ\/uBl1sSI1aShqF6xBXu\/E6AD7oW4jJMNSRJYRqMRHMF\/Z6Bq1uzn3U3hI8r3Ggv0bPm0+xy3jjXvRNDZCFrdYl3+bXfsLaJhVx3aKBXDMxb7ZCK7jAYNAtsS1ZeA3EP29mdkQGQjR6vozLsiFUkOMhLbjWigfe1u\/oNky4de0mvzGKr+RMj0PpoYpfQSbabmuoXkqsKPaaRHzNXgebM8Z1pL0NtLxjkI0a0hnWvrvajrfiu2h0AP4YTZm9N4UbBLIjC5aIZqJkyAOJfyep9IgMEJ+6qfY4C0pajGj72Soz4HExBEPeYVe\/gGYjigj3gU5D8Nt40OKKfyEMCfNxkLotb0AsURSvQy8wekHfHOadgy+i++DX\/EyFtSAYqecOaEL2O8IjOvR3SgEHxXBNs6UR+vX0Q46N4mVMIXiLCWnA8Aaml6dKP6H5gLOsjzJvtRN+BV4oCy6XqZG96mLjti4\/VFN7EjvwZl62CdoxIonm0uw3KFPK+vMBP\/ZA7veaGJMW8ovafTkUTX+Mhlmtos2gm9990D3el0UgQE5tsySzkiEPqCxJTQz1t3ptSA6nMvwttlYZsPAMQ7esxh4ElyW2vetuLRuf4kELhSGj6mGgPrwrMnkY2Xw8n\/PKOtAKLI8K807D\/9wDVC8JZpZOayxVUz+7S+Ex7LUy+uvgBWA\/+8BZflgNyUSza2RMdTPpzuKMdjaZ4X+\/gmMFuZzBQOhG70gkwxJxX4JOfkwn1YOhhP5V6WRmAGqgbcaFFQhHjU4F5xqzeRxbMUEBi\/1amjtcXj3ovoGN6G2Ns4D6e8W4c+TTm7hy5DwZ2Z+jbj8EprR2LJayTHCkEv\/URC2\/wtTiQdEqSzOEqWtxxkzoThKNIUJMHh9StNs+aHeABuiCpMz+fLx\/\/dK82Ye5uLFuUNxn06sh925PGW0OlwpTxCaBFtlLHUkf\/g9NLEc+pzSVQ\/Wj9ht8P4DPpWe7IBMdv69ND3UvA9lQ81In2gYifjwAADJNClx2PlnkTrAQJtdg1ZoZRFIAxsPFntVjIVV6X+kDsO5Uh4JbH9W\/yFDq6h5esoWKj8bgeCctuFXkmFqqXehUK8qSEST1ch8XsP60GH9zal7Cm6tTbDg0YHeU\/Y8ck8wc45SGXFQDCWnNP55a2jIcoJuuoyJ0vpUDv9DIY9TcY0sMYRPero2aiQ9jCAJIUmZB\/yZHxMw6t5v2swguSH7NP3fsiu2tovsdvZIh3RwrLuyrXrmYEjdiK\/PHyseR4GR3Vy\/MptJqh7tgplPGDltPLhZjFFv9hmPtZAlkH3bAfe12D\/H76qCwahnKC6zB05d+es9XDGFvLsClWuodlaRTrAfmqz\/TtJUV6uPoxsMiUaPmvyYp4d+DRvUmA\/UHmkXGg58hTigW31PVZjVBssrkliqvfzM9YazOAf9rN8PTRhpfvfRa8e3n2nLmuyMQgEqoRzXgwk0FijmtnAxjvEn+hngPJILQvR9svBnTdRDP+lLNzlp55oaTkglxo1DLYV\/K0ToruUmx5Q0ioQ5nHgusnFIU1\/24I2mt6ongTULmH+dr96DzKyONGY\/MfEenPRRUax3fyTpnSxBFVPhj2JwkvYZkUO5GmFaf81dYOSc3rAa6PLXonhTI9biywAlb89boB0b6E\/Kyrmlvg3KY\/sGAC2Jn5ra66pIn4lrPCWjCXEshfa2DE=","iv":"569b16a893c2502beaf0fd34f5ad4b72","s":"254dba0d254905fb"}
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