Retail
August 5, 2020
Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop
By Dianna Dilworth
As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.
{"ct":"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","iv":"bfbddd329253f0d9688f763392328882","s":"a6b0634fc6743544"}
Share your thoughts. Click here