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April 11, 2026
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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 5, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  10. The 1916 Company sets up shop on Manhattan Beach
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