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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 5, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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LATEST HEADLINES
MOST POPULAR
  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Dior dives into French Riviera with escapist fragrance
  3. WatchBox looks for growth in editorial integration
  4. What packs more punch: unknown models or celebrity endorsements?
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Sephora introduces new concept for SEPHORiA 2026
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. For high-end fashion brands, wellness is the ultimate luxury
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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