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March 7, 2026
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  3. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  4. Pomellato launches International Women’s Day 2026 initiative
  5. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  6. Chanel returns to roots for J12 watch campaign
  7. YSL Beauty refreshes US ambassador roster
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  9. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
  10. Half of all retailers will implement AI tactics in next 3 years: BRP
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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 5, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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  1. BMW returns to BNP Paribas Open with exclusive closed-room model preview
  2. St. John Knits promotes Mandy West to CEO
  3. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  4. Pomellato launches International Women’s Day 2026 initiative
  5. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  6. Chanel returns to roots for J12 watch campaign
  7. YSL Beauty refreshes US ambassador roster
  8. New faces cover Jo Malone London campaign for English Pear
  9. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
  10. Half of all retailers will implement AI tactics in next 3 years: BRP
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