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Research

Viral videos are myths without proper ad spend: L2

August 21, 2015

Gucci Cosmetics Gucci Cosmetics

 

By Jen King

According to a new report by L2, video bloggers in the beauty space generate more than 700 million views on YouTube per month, showing the value of filmed content.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Free webinar: 5 trends in the luxury goods industry
  4. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  5. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  6. Richemont mourns loss of former deputy chairman
  7. Jaguar proves I-Pace can go the distance in new spot
  8. Mulberry revenue up 32pc, showing solid pandemic recovery
  9. Weibo to launch new interest-driven social app
  10. Brands cannot approach the metaverse like Web2
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