Multichannel
August 21, 2015
Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch
By Sarah Jones
Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label's atelier.
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","iv":"7b589fa8da0f78f83a97e8179cc7002a","s":"e66f2a70994e42dc"}
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