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Dec. 7, 2025
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Marketing

Want your brand collaboration to stand out in China? Get nostalgic

September 19, 2022

One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away

 

By Sadie Bargeron

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. CFDA bans fur from New York Fashion Week
  5. Aman welcomes warmer weather with ecotourism boost
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Dior’s ‘Lady Art’ project turns 10
  9. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  10. Trust and transparency: The new sustainability currency for luxury
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