Luxury Daily
The authority in luxury news.
April 11, 2026
  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. The 1916 Company sets up shop on Manhattan Beach
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Want your brand collaboration to stand out in China? Get nostalgic

September 19, 2022

One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away

 

By Sadie Bargeron

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. The 1916 Company sets up shop on Manhattan Beach
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Kering’s 80pc opportunity starts with a question most brands won’t ask
Sustainability’s next act: From ethics to economics
Sustainability, social causes core to Gen Z appeal: The Future Laboratory
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
Luxury Unfiltered: How German luxury automakers lost the plot



RECENT ARTICLES
Chandon launches ready-to-serve spritz collection
Global deliveries take 15pc hit at Porsche in Q1
The 1916 Company sets up shop on Manhattan Beach

Launching Radar, Triple S.2, Balenciaga releases ode to ritual
Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Cartier, The King’s Foundation create fellowship for fine watchmakers