Marketing
September 19, 2022
One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away
{"ct":"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","iv":"9a37e1210a6e7492a5d0bae965ff35fb","s":"14cad6120f200624"}
Share your thoughts. Click here