Marketing
September 19, 2022
One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away
{"ct":"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","iv":"9813bf1a436f420471ece8905d88e5d3","s":"0ba3372e48f97e07"}
Share your thoughts. Click here