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Marketing

Want your brand collaboration to stand out in China? Get nostalgic

September 19, 2022

One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away

 

By Sadie Bargeron

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  1. Estée Lauder names new global lead for flagship brand
  2. Four Seasons Bali floats guests down a river for a memorable check-in
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Ferragamo debuts brand identity update
  5. Day's Wrap: Miu Miu, Jaeger-LeCoultre, Estée Lauder and Gagosian
  6. Farfetch acquires Yoox Net-A-Porter from Richemont
  7. Chanel showcases versatility in new Coco Mademoiselle series
  8. Macy’s eliminates unnecessary waste through increased digitalization
  9. Balmain Festival benefitting (RED) provides ultimate entertainment experience
  10. Mercedes-Benz expands partnership with Alicia Keys
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