Luxury Daily
The authority in luxury news.
Dec. 15, 2025
  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  6. US lowers tariff on Swiss imports to 15pc
  7. JW Marriott, Flamingo Estate roll out new wellness experiences
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Lancome to secure spokeswoman Julia Roberts for $50M
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

 

By Jen King

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  6. US lowers tariff on Swiss imports to 15pc
  7. JW Marriott, Flamingo Estate roll out new wellness experiences
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Lancome to secure spokeswoman Julia Roberts for $50M
VIDEOS
More Videos

MORE IN Out of home
Bloomingdale’s creates shared moments in holiday campaign
Don Julio 1942 launches first-ever global product collaboration
Rimowa revives archival design in throwback campaign
HSBC targets ‘mass affluents’ in new campaign
De Beers spotlights milestones in holiday marketing
Lexus, Universal Pictures partner to promote ‘Wicked’ film



RECENT ARTICLES
Moncler returns to the slopes for Grenoble campaign
Ruinart reveals annual Carte Blanche creative collaboration
Follow @LuxuryDaily for the latest in luxury news

Viceroy Hotels installs next chief executive
Bugatti assembles owners for seasonal gathering in Molsheim
85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report