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Out of home

Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

 

By Jen King

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

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  1. Marriott’s Luxury Group launches artist residency program
  2. Puig appoints new CEO
  3. Global luxury market to grow by up to 4pc in 2026: Kearney
  4. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  5. Sephora teams with F1 Academy
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Prada Beauty sets tone with Touch campaign
  8. UK’s MatchesFashion withdraws offending swimwear with Hindu gods pictured front and back
  9. What the Supreme Court’s tariff ruling means for luxury imports
  10. Kering consolidates jewelry houses into new division
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