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Out of home

Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

 

By Jen King

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Schiaparelli begins Harrods takeover
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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