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Out of home

Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

 

By Jen King

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

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  1. La Mer appoints first male brand ambassador
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  7. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  8. Prada Group sees first quarter sales rise 16pc
  9. Gucci makes splash with 'Lido' collection
  10. Richemont unveils plans for Watches and Wonders Geneva
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