Luxury Daily
World’s leading luxury business publication
May 28, 2022
  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Fashionphile debuts new authentication center, showroom in New York
  3. Gucci issues love letter to New York with ‘Blondie’
  4. Day’s wrap: Farfetch, Fashionphile, Bentley and 1stDibs
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Bentley commemorates 7 decades of R-Type Continental
  7. NFTs must be thoughtful, multifaceted: Balmain CMO
  8. Gucci partners with health platform on tech-enabled ring
  9. Register now for free event: Women in Luxury 2022 eConference
  10. Gucci is 2020 Luxury Marketer of the Year
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

 

By Jen King

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Fashionphile debuts new authentication center, showroom in New York
  3. Gucci issues love letter to New York with ‘Blondie’
  4. Day’s wrap: Farfetch, Fashionphile, Bentley and 1stDibs
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Bentley commemorates 7 decades of R-Type Continental
  7. NFTs must be thoughtful, multifaceted: Balmain CMO
  8. Gucci partners with health platform on tech-enabled ring
  9. Register now for free event: Women in Luxury 2022 eConference
  10. Gucci is 2020 Luxury Marketer of the Year
VIDEOS
More Videos

MORE IN Out of home
Christie’s estimates Givenchy collection at more than $50M
Starboard welcomes Stella McCartney aboard
Ferrari displays GT triumphs in new exhibition
The Luxury Collection taps Caroline de Maigret as global explorer
Zenith brings Le Monde Etoilé to Tokyo
Gucci celebrates 100th anniversary in Kyoto



RECENT ARTICLES
Day’s wrap: Farfetch, Fashionphile, Bentley and 1stDibs
Fashionphile debuts new authentication center, showroom in New York
1stDibs, Leslie-Lohman Museum partner to honor Pride Month

Bentley commemorates 7 decades of R-Type Continental
NFTs must be thoughtful, multifaceted: Balmain CMO
Cartier associates bear witness to true love in new audio series