Internet
March 25, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"263386e128b99d495cf08b0a225a0c6a","s":"91d0eac26c5ea85e"}
Share your thoughts. Click here