Internet
March 28, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"289355eada203f5cb8d422d5e92d77d4","s":"f25d146493a45773"}
Share your thoughts. Click here