Internet
March 13, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"1213d32b3b7383d5462950216ef0ae40","s":"0dbb0ad2870d7d17"}
Share your thoughts. Click here