Internet
March 13, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"LSX07uzzbkxdWo8ZJ4x0dQS13WZBo35aAPFy41xE84yOb5Te8SRKZjXLi8bbdpTB9ReqPHKEG1c18pQE64bSPVFYsxVuH68Tk0S7N+imuvAQqTwEXunnQskpMUx+DxMFSNWd5mDqwPZyqA4epwwuLaOThomtU3OvlC8i0lnhvrtCxIzgaTyr2UmaKdCVm9KLMlSpmZfBeel6AkySd4s+v8tUX0ccrMijkSJy7qXnE3LcKG6hhWaczCATweBqd2ylBLBMcntBx3dquf6GZXU8OReln0S6d4ld6Xvwns02lm207\/PBmLzrKLP8XbDlkdArBfbkux6FZNAkIP8oH1dFUI2XiW49AjXj\/om3WblM9nqz7UOSlFZb7kkcCSv2h977Au55mMU\/BIoP7ysrmemxYplnUgW0tY+CcUvEri47ITENZmJBoX+JUHfz5hrCFyEz6PWALLrPH881KYGYi8FDbpfJLwjfOrozAhHLYYA\/HjIqoAKQeXVG8bHiCiHmrSZe4fKrwmIhTqmdhX8WVXmj7zHhgzco1zun1SwDLfHPGI4kRtkiBCa3nYjfUhXKgOxXxqZ43yB+8mFcdokUiXGzZZuDSyVBgLiJ7cDjGvnARxmTprEjhQ3BzmGozXBIKCZZUf4mwO3dOzGjtburFqXF6MoqwNJplqu9Pbh\/ajs\/jtLTnGWJHBQg6+LcTgt+yetFVNMHb10qECj2Rzoa9+Am\/XtjA+HdRVQ7g7cqb\/SptXmlp845hQngUFgdN3qxQhDpmb5K1\/4JMlyhpbLBVFfBXzxjPabS3w05qhcTnPTF+4ZUytaWPpFSXhNZ5ThjcsZEe8pHqwGHmXkHnh\/0vEt91MSaCqcJyCCqPAWNvtADmNRNjEJXWxHefUkHeilqc3p\/71HJO+ck03R6El7y+n0uHLdoneM+aVpjJ\/ad2NAuBZstEd8e7Q3OSyOdtvAWBXUCZTs8dWh5MoyAE75c4dMpc5uyRQ7U40cv8e2iWqcoIryWwit0fdkSwN9HXEa\/DeRW1gpYlPB\/RawAoEZyiXFN1me2kCQRvnpPIcARXBhlghgTwxHxyNYm1gL1CE1EM96AG1V7AWG555zK2RRzo\/\/SuiHxt5m9NyiNkDguvNybVYo4YpcFXpTLQNCemDy77cPosjgt2k4MD81Fx+8OT1gccWTLmFK3+NkOsccuSLIi2AbgNA5vYLvzAKQLc+ZVI1Xe09tnXuvBchv9viSvpeJnxMmHQ5bXhWz8J9QYXZGRvl+pQ6TkmB1H35AD\/AB5tV3RP0ItQxOwWFjsePuwcZYrhchfWpARHnDY9C0qjSm9is7aYS55hRNp2iGgNsm24syMfWTyDtPCSGur9\/WseAi+OhBP5oD3DiaoPJPnZAMEkex8VGuiyqYmfOgbOXOucos3moOmGqTiSEHj0UFc+HKLml2LrXhtzdo+GLWzs47tZQenH0B7Lmz+8ZssBxkFjnu6BwU\/Lbl8MzTnkk9AzL1rnUGwghBnDokBvDXuqPLOWeYZVqtEun\/rb926YGF7wrtbDFK\/ggekGFyicxc+gWSJXUExF+e1\/yqUsJfgRdJYf4zleYCJBOTdN3drVKG65Uaa150Kx8NvyAGPbtCC2Rm+qhuV2XZDV730WZnxpY07bL+IUBiO2vdrrfuea4ijIQLEj4tvkUUTLZKWiAGK+Aa3F5rTK3OLrNDN3jvEsJLt50tOVaMpaL5PiHT4ZAHzsMhqfYo4Pr9sPhnXFKIYCIzIW+s9rVmKnrxngTbQfkEeAFxJ3X8NCs6cPzb9vzW6Gc\/74I8cjW8R524VxFTkyQFotS3mxpOioevZTWnbNmWZjtqrXIhT60NEdQ\/tACPcBlQGE8XBJntW9AV2o1rRrXVdfj44eMKXDRnt8yvtpK1R+G\/xEMZgOGyFAAzZl8gqpzFCRc0CU0vfh5vSyG\/iJ0FQB6F0K+2niq9c2\/hmElaHUF3HgILeauKcMOrbgsna5F6oZxjYDcMmtnbE\/48gHdi\/XlpZiJubkdYPM1exxdpNT7orTVQMYH7pYRboKryEYUMw\/sGyke2o9KRtoUMJFZXUu6DEcY9ZnF4BXe5cdJzqYzIBN3MeRdJs1gRN0YxD+PGg6tATqsYPpS6D3HPNCC2jr1CbtYI3SayZFlsD9BMLO9+7+VXTuw9leYxIZotG7b4M2FZ1HwvlS\/lDKWCkz4xp\/TI4tRiVE+BP\/Q+Elf5Z05Xn+9z56r66VQCFHQonaG\/ehy9xv6InVYJbrNl3jkor4MJzbzmHTCpmtdKDdZ8LKKw7E2lpLBBsy1z75tzD7QG01DiTBn4zqGFw87MVsDXCslYw51q3FYZFZj1NmIhqe\/NCW+dUh9wFao9iFttzTeh9Om3g6bafk1m9ZPtwqcRKunory7G3GEDecPnZt5qGPtPUmX4E44H56BPtXsyKJ+QOBm3KXR7pk7NYLyikpObTc1sAHRWD3QS3mHX3y0EurmIxLAxCzJdgu231IHg69mS6iXZQUF5Pc\/\/MQWX+lLgb06aYOJvxgiCUQF1BT1izENO6KYm0CqL0XQYdHdaCLGLYEpmFgC7lP8T13\/mPtFhNgOM04k5Go7Gqfbe+J8RpKAUqVGe5X0EtzbBubRlfOJltE\/eSJoQgYFhVVD+w+nSU7iUDmWUG38oJejAPPUXiS4Lf1OkjLreH0rHzl0Y9B66XIlcvwXUZU9BMRgVyUBqy9DGs3noz1c1OzduXqmDDLkVJ4WFyo7wgkfPOsTm6robTfu9OFhdexMfILPMGIMHLWpSDwzs4Z+iJOg3+8qq2+3y19TP2k2WTyRzCMvwjMN1nr5XdYCw+t\/gg2m7eiRV9YkG5VhWHtTnHWtguohkuByY9Hl\/Meqpnjd7O2RGwdrdS8jCgFbs\/xA2rMrJu7Ihqoj6oVtZHHPxXS2fCR3NaeiCr\/5UtPJT209K+YqqOZzCONC57OKK4cH94h3xoaEYS4ZYgNpPLuyOPHb8BEJts9qEpEpl2FRV3SkUc0qJopj0huX9TuTZLnb+U2uryk6jpIB4wumaoy1i75yfJfUFY47UNNVUYGSfyB3Jj0yii4cjMz+hDwtuIyA7bxhoEak7CcJQ01XD8+K5bFOU8waDYEKiLxzggKG82gnRQJnXhTU3lEVbWjK9KghU7HAjJxo5U0t0wLDD8wiFV+T8vvMMumoA0AuTeAcnDAWhD0xSFh4QQVfHhVG8\/4+uXLJzpgcGstlpM+DJ+yzovRxsopx4foQUVNuux1KBC4sa8xQeidwmzacJVRUyIYtPMzTcZ5JCLUD8jfJmR5WhRR9mn+GSEM8cYT1L+VUseZuYvOkjyIXUA+ZXEaHYz\/kC\/bNQM4oH4DuDgfrZeOkkPyWxTfTr6Ot8AquzpnU6eWtkDhsQbiVsyjCTzHyHnrDJWru1BS5cOaEf+9oMZdeG+7FDvAITQMU25ebHxyNRKdvtBOFBUN7EzTAdXidQadbtD7JX1voI+eKs0JmrWiFX\/TjyWTpGOpr5MN7UAgliK9+95WNSiLE9V\/A3n8u4Mu2GsDbeEGMZZsEsQccSzKKLJKIEF4BDimN7F\/XJ6SU3LvIaT+yfo9bu+yF+mwYxMFBUNzgQFrkSBtqDJzgXosiM++REmiqHShzTN\/daFrRFWJekavDlSldlSOk2LsdcaPiz3AG2nX1JrU+1GhJBnrjcTRDU27VKS+QEEz7gzgoAG74eNZlZ+jqsyXI1UTSDV\/rf6dg1ToxNHSwbw5LvblbZVwpOPeQ2FEYOoj4GbieIZKiItw1Y5L40yjp\/1Z3iJPUUBIEoRASfpONF8CMmOMZVM1+5xZa9kjN9bN9U21uz42eAqlbPWMJQg2yQMUUOTjxAzQ6tK7OgSFrf5Q\/mXY+Q5XzLMJzydbrjkOa\/KDlBf+jJ5BaNhfOl+HlHNnQTnv49pbqrTr58vpm8PtRTX4d\/6uTpUl8xrI5heGwX9sRYDhiP+fUdJBppnO+Wp3eAGAAt575dKaH5Ac+vlnOHOR22PsMpm+gM9NsDm+3uQpX+JKKaGCxJbJ0TYOjGPQCtqZUpDIQpmlWUNv1kwhxtWSBZsRofSAM50oUPXDw4LGqHteTF6ubIU2AFYrIlwMuA0zeGjnTPJU1anOr9J8B204GlqLVfiHl+6sG6yR\/SRAdtcSJlpzI8yWpUxsIkEZMsNubgO6GvlTf20WbtUBpL5LCwzN8fYhIUnp\/hnRtojdKYwuigju7EQhcNVmeGGHA1R2g3WfxVlcoSLOFlh17sunox9ArifYbrlj14sBsCnRU47i3cOahkZZyQRMBBbgTapVYQK9ME61c4ShAwmN9qq3iKT0CH7oDKnUirkiLRoJ0k+d6m+YVEh+LrmI+WebQkRgk3A+LaF\/NnR6EnvTGoRVNaQJKbZg\/yAPQE0e037ZXnkFs\/y3C\/Y++VQMDct6\/hDzVu0XItrvtPDEvV5zkf6fDtskgpB46C7nlb\/OQpNGcLHO9GgKgqMScbtrZld1\/RpIgbwtadYlH8W4+LLp4bKIy5sOHGopocpUs78RS1gt7voqtVbHGxXJR6QqtJiDrv9sBajz1PUAhO0biFkQd+VmSgLp2921CHbT\/SVTnweggfGdNZ46KdT+Q4\/oOZUuyuqXjGU0dmO3HiWh4sKaILQkz+6HZ1jdhPtsxNoNuP7NLc2C5z++Gb\/yH87iIiTlPbNljWg6NSbUNy1bhDniE9JSNz7IKf4LxzKC9I56E+8\/4BxyiNvz\/2zIBD\/cQWy66UqkKduhcbOj2bjmtRo0RhKMbDhqTK+LpkUMKGW+PZRvzV+hmHHLrC7po5zNOdM8yHgy75icxq7tZwu6Rb5fHaizdidgcQ8WxhAyWanB0kBCGyFYGuheQE7ofjxbDzzStS4DSuce9U1YKS7Wyf6h3SHzHeGN6VNGueCEHkcio7JoVE3tIlr877rDyzHOYzSgcZsmywGHt51jLVU+UJJhbBxITfRcihx7I\/nSo4iD1grJIJTgZ74ua3xpdq44TcP4zoZSR7jOWNLaSok2OSpd6fGLe3GaIhjjwq0cFDZQUeCxm5SZzKPqLEKpJuDQXhk\/r5HVTbuS2B8wDqucZdxVjegfBhfWwOx4XN8Er47zgfHjz\/lsqaDazbXnahMHKDk\/jQHYaqxDUUmjJXe+zP9wxDfex5YXfnQcHM7l5Mo3V45MiEgftGzGXkue4dZcobU3xfJSDuC3FZLH7SeOdGtpVKZhH7K4viOovObXUxQ\/oO\/GARBiqbQQHCCRUTZ2TcKfNkDP3nkA4aLjGX7HdB7fMUttBeYsTtlgC9hlYs=","iv":"890173385c85a4e1850bdb250d8aeb3f","s":"b00f3d45ad1f8caa"}
Share your thoughts. Click here