Internet
April 10, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"4960adba272c30cfc2822599db684c29","s":"e977c4d74fb87a74"}
Share your thoughts. Click here